It’s not as easy as you’d think. Out of the whole three-page article it was the most difficult thing I had to write. There isn’t really a set format in Graphic Arts Magazine, which would have made it much easier.

Article bios range from the full-featured and descriptive:

Barry Siskind is North America’s foremost trade and consumer show expert. He is author of Powerful Exhibit Marketing. Visit www.siskindtraining.com and learn how you can dramatically improve the bottom line at your next show.

To my favourite, the minimalist: [Read more →]